It’s now possible to purchase virtually anything online, but plenty of people still prefer shopping at brick-and-mortar retailers! Customers are often willing to pay a premium for truly unique shopping experiences, but they’re just as likely to take their business elsewhere if you get complacent or stop paying attention to the right details. Sometimes, all it takes is a few small upgrades to sustain customer interest, and a new lighting package offers much more “bang for your buck” than other renovations!

Gary Houston Electric has proudly offered trusted commercial electrical services in Little Rock since 1978, and we’re always a phone call away when you’re ready to schedule a free, no-obligation lighting design consultation! You should always remember that money is never a substitute for creativity, and we’ll make sure your upgrades are completed on time and within budget. Here are a few things to keep in mind as you prepare to remodel your retail space:

Design an enticing storefront—Your storefront signage is an advertisement that runs around the clock, and it should be a call to action that encourages prospective customers to pull into your parking lot. A clean, well-lit parking area increases the perceived value of your products and services, and you might also consider adding colored exterior lights that match your company’s brand colors.

Create areas of visual interest—If you offer a wide variety of products and services, be sure to consider the lighting needs of each department. Your most profitable items should be displayed prominently in high-traffic areas and lit separately with recessed or track lighting. And using layers of lighting is a great way to distinguish your boutique from a big-box store and make your customers feel more at home as they browse.

Strike the right balance of natural and artificial lighting—If you have a lot of windows, be sure to use the sunlight to your advantage! Smart LED lighting lets you adjust color temperature and intensity to match what’s happening outdoors, and retractable shades are a great way to keep excess sunlight out of your customers’ eyes in the early mornings and late afternoons.

If you have any questions about commercial lighting design or need an electrician, contact us online or at 501-375-8330. Be sure to also ask us for a quote for a KOHLER emergency backup generator!