Owning and operating a small business is highly rewarding, but it’s also the most challenging undertaking you’ll ever experience. We know, because we’ve been through it all! Gary Houston Electric has proudly offered trusted commercial electrical services in Little Rock since 1978, and we’re available around the clock. We always love helping local businesses keep their remodeling projects on time and within budget, and we can also give you a free, no-obligation quote for a KOHLER emergency backup generator!

Today’s customer can purchase virtually anything online, and larger retailers often sell certain products at or below their own costs to get customers through their doors. It’s impossible to compete with big box and online prices, but the good news is that plenty of people still love to shop! They’re also willing to pay premium prices at stores that offer an experience they can’t find elsewhere. Here are a few things to keep in mind as you prepare to refresh your retail space, and we’re always a phone call away if you’d like to schedule a professional lighting design consultation!

Can your customers find you? A great storefront sign package is an advertisement that runs around the clock, and an excellent way to ensure that your business stands out in a strip mall or shopping center. Keeping your parking lot clean and well-lit also helps your customers feel safe and increases the perceived value of your products and services.

Is your sales floor cozy and inviting? Upgrading your interior lighting makes a boutique store feel more like home, and it encourages customers to stay longer and spend more! Be sure to light your sales floor in layers, and avoid using harsh overhead lighting. Smart LED bulbs allow you to adjust light color and intensity, and they’re an excellent way to create unique lighting effects for your store displays.

Is it easy to find your most profitable merchandise? Most retailers place their most profitable products on aisle endcaps and create freestanding displays to highlight seasonal merchandise. Recessed or track lighting is a great way to call additional attention to special display areas, which should be interesting enough to lure customers to different parts of your sales floor for a closer look!

If you have any questions about commercial lighting design in Little Rock or would like to schedule service, contact us online or at 501-375-8330.