Owning and operating a small business is all about finding ways to do more with less, and money will never be more important than creativity when it comes to maximizing the customer service experience! The first priority is getting people through your front door, and once they’re inside, you want them to stay longer and spend more! The good news is that it’s more affordable than you think to breathe a little new life into a well-established business, and our team at Gary Houston Electric is here to help!

We’ve proudly offered trusted commercial electrical service in Little Rock since 1978, and we stand behind our services with a 100% satisfaction guarantee! Quality lighting design is a cost-effective way to add a lot of value to your products and services, and we’re here to ensure that your renovations are completed on time and within budget! Here are a few easy and effective ways to upgrade your storefront, and we’re just a phone call away when you’re ready to get started!

Light up your storefront and parking lot. It’s essential to think of your storefront as an advertisement that runs 24 hours a day, and a well-lit storefront is an excellent call to action that encourages people to pull into your parking lot! It’s also great for physical security and discourages theft and vandalism.

Fill your store with ambient and diffused lighting. Harsh overhead lighting might be okay for a big-box retailer but not for a locally owned boutique business. Recessed lighting and track lighting are a great way to add a little more warmth and ambiance and attract upscale customers who are interested in a destination shopping experience!

Create eye-catching display areas. It’s always important to highlight your most popular merchandise and make it easy to find. Lighted endcaps and prominent store displays are an excellent way to showcase your most popular products, and Smart LED bulbs enable you to adjust lighting color and brightness using a smartphone app. Be sure to update your store displays and endcaps at least monthly to create a fresh new experience for your most loyal customers, and once a week is even better!

If you have any questions about professional lighting design in Little Rock or would like to schedule service, contact us online or at 501-375-8330.