ghec blog

In today’s e-commerce world, it’s more challenging than it ever has been to operate a brick-and-mortar business! You might not be able to compete on price with big-box and online retailers, but you can definitely create a truly unique shopping experience for everyone who walks through your doors. But even your most loyal customers can be notoriously fickle, and you can’t ever afford to get complacent! The good news is that a new lighting package is a very cost-effective way to breathe new life into your business, and our team at Gary Houston Electric is a phone call away when you’re ready to brainstorm!

We’ve proudly offered trusted commercial electrical services in Little Rock since 1978, and we love partnering with small businesses to help them put their best foot forward! We offer transparent, up-front pricing on all services, and we’ll ensure that your upgrades are completed on time and within budget. Here are a few things to consider as you plan for your upcoming remodel:

Outdoor signage is an advertisement that runs 24 hours a day! An eye-catching storefront makes a powerful first impression and serves as a call to action, encouraging prospective customers driving by to pull into your parking lot. Even if you’re not planning to rebrand, a new sign is often all that it takes to get first-time visitors to stop in and satisfy their curiosity!

Ambient lighting can increase your customers’ length of stay. Big-box stores typically use bright overhead lighting, which can make the space feel very impersonal. That’s why you should light your boutique store in layers and include plenty of soft ambient lighting. When you make your retail space feel like a home away from home, your customers will browse longer and spend more!

With LED lighting, the possibilities are endless! Smart LED lighting lets you adjust color temperature and intensity as needed, giving you the flexibility to make seasonal changes. It’s a great way to keep things fresh for your regular customers and create excitement for your newest products!

If you have any questions about commercial lighting design or need an electrician, contact us online or at 501-375-8330. Be sure to also ask us for a quote for a KOHLER emergency backup generator!

0 comments

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

from our blog


Friday, October 16, 2026

In today’s e-commerce world, it’s more challenging than it ever has been to operate a brick-and-mortar business! You might not be able to compete on price with big-box and online retailers, but yo...

Friday, October 02, 2026

We’re finally starting to experience cooler weather in The Natural State, and winter will be here before we know it! Our average temperatures reached a 132-year high this summer, and we’re all loo...

Friday, September 18, 2026

Gary Houston Electric went into business in 1978 with a mission to offer premium residential and commercial electrical services at fair prices. A lot has changed in The Natural State over the subs...

Wednesday, September 02, 2026

Whether you just bought a bargain-priced “fixer-upper” or you’re upgrading your forever home, it’s always important to know your own limitations before attempting any DIY projects! You can certain...

Friday, August 14, 2026

Arkansas summers can be punishingly hot, and utility providers frequently urge customers to set their thermostats at uncomfortably high temperatures to reduce strain on the power grid; sometimes t...