No matter what kind of products or services you offer, your biggest challenge will always be finding new business! It’s difficult enough to get prospective customers to walk through your front door, and they’re likely to turn around and walk right back out if they don’t feel welcome. The good news is that there are plenty of easy (and surprisingly affordable) ways to add value to your business, and our team of commercial lighting experts at Gary Houston Electric is here to help!

We’ve proudly offered trusted commercial electrical services in Little Rock since 1978, and we love working with small business owners interested in breathing some fresh new life into their retail spaces! Even the most successful and well-established businesses need a refresh every few years, and a new lighting package offers the most bang for your remodeling buck. Here are a few things to keep in mind as you prepare to renovate, and we’re always a phone call away when you’d like to schedule a free, no-obligation design consultation!

Make sure your customers can find you! Your storefront signage is the best way to extend your branding outdoors, and it’s an around-the-clock advertisement you’ll only have to pay for once! People still love shopping at brick-and-mortar stores, and a well-lit storefront is an excellent call to action that entices prospective customers driving by to pull into your parking lot.

Light your store in layers. A combination of overhead and recessed lighting isn’t as harsh as the bright fluorescent lighting found at big-box stores, and it makes a small boutique feel more like home. Your customers will feel more comfortable in your store, and they’ll stay longer and spend more!

Create focal points throughout your sales floor. Aisle endcaps and freestanding displays are the best places to stock your most profitable merchandise, and adjustable track lighting ensures that your customers can spot your displays from afar. You should also update your store displays at least every couple of weeks to ensure that your most loyal customers continue to have a unique experience on every visit!

If you have any questions about commercial lighting design or need an electrician, contact us online or at 501-375-8330. Be sure to ask us for a quote for a KOHLER emergency backup generator!