In a world of big-box and online retailers, there’s nothing quite like opening a truly local business that serves an unmet need in your community. Unfortunately, the first few years are always the most difficult, and only about half of all new businesses are still open five years later. But a big budget will never be a substitute for creativity, and our team at Gary Houston Electric is ready to help you find great ways to do more with less!

We’ve proudly offered trusted commercial electrical services in Little Rock since 1978, and we love partnering with small business owners to help them succeed and grow. Whether you’re opening your doors for the first time or you’re an established business owner interested in making a few updates, we’re here to help you get the most bang for your remodeling buck. Here are a few things to keep in mind as you begin designing your retail space, and we’re always a phone call away when you’re ready to schedule a free, no-obligation consultation!

Design an eye-catching storefront—You only have a matter of seconds to encourage prospective customers to pull into your parking lot, and your storefront signage should be able to tell your business’s story at a glance! Additionally, a clean, well-lit parking lot enhances the perceived value of your products and services and discourages theft and vandalism.

Create a cozy, inviting retail environment—Big-box retailers typically open large, brightly lit stores that have an impersonal, industrial atmosphere. Taking a more nuanced, layered approach to lighting is a great way to make customers feel more at home when they visit your boutique business, and they’ll happily stay in your store longer and spend more!

Highlight your most profitable merchandise—If you’re fortunate enough to have certain products that “fly off the shelves,” be sure to feature them in well-lit and easy-to-find displays. Setting up top-selling products near the rear of your sales floor encourages customers to visit other departments as they seek them out, and you should also suggestively sell “impulse items” near your checkouts!

If you have any questions about commercial lighting design or need an electrician, contact us online or at 501-375-8330. Be sure to also ask us for a quote for a KOHLER emergency backup generator!