Running a small business offers plenty of challenges and rewards, and doing it correctly means focusing on all the right details. If you’re fortunate enough to keep your doors open for more than five years, you’re already more successful than nearly half of all businesses. But you can’t afford to ever take your customers’ loyalty for granted because your competitors are always ready to take your market share when you get complacent! Making a few renovations is a great way to breathe some new life into a well-established company, and some businesses even undergo a complete rebranding to better reflect an updated mission.