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Owning or managing a small business presents plenty of challenges, and it’s essential to pay attention to the right details; your business’ lighting package helps to set the stage for success, and it’s an important detail that should never be overlooked! Gary Houston Electric has been Arkansas’ most trusted commercial electrician for over four decades, and we love partnering with local companies to help them grow. We’re always a phone call or mouse click away whenever you have lighting design questions, and we encourage you to contact us anytime for a no-obligation consultation!

Most small businesses operate on tight budgets and have to get maximum value from every dollar they spend on renovations and upgrades. The good news is that a quality lighting package is a one-time investment that offers more “bang for the buck” than many other storefront upgrades. We’re also happy to help you find ways to lower your energy bills and give you an estimate for a KOHLER emergency generator so you can keep the lights on throughout the turbulent weather events we encounter throughout the year. Here are a few tips to help you get started:

Outdoor lighting and signage-An illuminated sign is a great way to put your brand forward around the clock and instantly increase the perceived value of your business’ products and services. Be sure also to install plenty of outdoor lighting to enhance physical security and discourage theft and vandalism.

Ambient lighting-Most of us dislike spending time under bright overhead lights, and you should keep that in mind when lighting up a store; making the store cozier will encourage customers to stay longer and spend more. Dimmable LEDs offer the same amount of lumens as conventional lighting while using a fraction of the original wattage, and Smart LED bulbs can even be programmed to change color using an app!

Displays and other lighting features-Recessed, sconce, and track lighting are all great ways to create multiple layers of light and make your retail space seem larger. Be sure to create special endcaps or freestanding display areas to highlight your most profitable products and rotate the items on display on a regular basis.

If you have any questions or need an electrician, contact us online or at 501-375-8330.

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