ghec blog

Whether you operate a large retail business, a small boutique shop, or something in between, every detail is important! Providing a quality product or service should always be your top priority, and you also want to create a retail experience that will make prospective customers seek you out. Many customers still prefer shopping at a real store to buying online, and our team of commercial lighting designers at Gary Houston Electric is ready to help you take your retail space to the next level!

We’ve been providing trusted commercial electrical services in Little Rock since 1978, and we love partnering with small businesses in The Natural State. We offer service around the clock, and we’re also ready to give you a quote for a KOHLER emergency backup generator so you can keep your lights on while your competitors are fumbling around in the dark! Here are a few things to keep in mind as you prepare to update your retail space, and we’re always a phone call away when you’d like to schedule a free, no-obligation design consultation!

Create an inviting storefront-You only have a matter of seconds to get the attention of prospective customers driving by, and quality signage encourages them to pull into your parking lot. Like your company logo, a great storefront sign package should create excitement about your business and tell your company’s story at a glance!

Encourage your customers to stay longer-Length of stay has a direct relationship with profitability, and you want your customers to feel right at home as soon as they walk in your front door. Soft, indirect lighting creates more warmth and intimacy and helps differentiate your locally-owned business from big-box retailers.

Highlight your most profitable merchandise-Retailers often make their most money on just a few top-selling products, and those products should be displayed in a conspicuous location and properly lit. Aisle endcaps and freestanding displays can create a lot of added value, and setting them up near the rear of your sales floor encourages more browsing and boosts the sales of additional products!

If you have any questions or need an electrician, contact us online or at 501-375-8330.

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